PDF Publication Title:
Text from PDF Page: 030
4.2.2 Time Spent on the Site (User Dwell Time and Bounce Rate) Respondents have highlighted the content of the page as the top internal website rank factor (Table 14, item 5.1). It is consistent with recent field study initiatives that focus on understand which factors contribute to “keep a user on the site”. From this perspective the web page content is considered for many authors as the protagonist of user engagement over a website. It means that providing right content within a right time is the key role and it is gaining so much importance nowadays. Recently studies try to explore new frameworks of customer engagement that integrates the elements of multiple content formats and realizing customer engagement toward superior results or innovations. These frameworks consider new media’s different information service and technologies as search engine, social recommender and social media (among others) that can be properly arranged to achieve a virtuous customer engagement circle (Yuan,Chou,Yang,Wu & Wuang, 2017). As a result of the content-driven approach, and still according to the Google patent specifications, a more recent and gaining importance factor that Google can use to modify rankings of search results is nominated dwell time. In few words, dwell time is the total time that a user spends on a page after clicking on a specific search result and before returning to the original set of SERP’s. Once more, Google's patent on “Modifying Search Result Ranking Based On Implicit User Feedback” (2014) points the following user information may be used to rank pages: "The information gathered for each click can include: (1) the query (Q) the user entered, (2) the document result (D) the user clicked on, (3) the time (T) on the document [...]. The time (T) can be measured as the time between the initial click through to the document result until the time the user comes back to the main page and clicks on another document result. In general, an assessment is made about the time (T) regarding whether this time indicates a longer view of the document result or a shorter view of the document result, since longer views are generally indicative of quality for the clicked through result." 4.2.3 Social Media Although MOZ Survey respondents have not highlighted social media as a key factor on SE ranking algorithm (Table 10, item 1.8), it is possible to find several authors who defend its importance. Smith (2016) and Smith-Ditizio (2018) reinforce the practical implications of search engine technologies applied within a social media environment that has propitiated the development of a modern, user- driven internet experience to satisfy user needs and engagement. For those authors, individuals are increasingly taking advantage of some tools to better control their experiences and what they intend to share. Furthermore, the transition to newer forms of integrated marketing, the future for search engines as marketing tools by social media users appears to be strongly promising in adding contextual content within user homepage or blog. For Pinsky (2018), social media interaction is important to search ranking. For this author, Google is focusing on certify users are getting the most relevant content possible and to assess relevance, Google may investigate how content is debated and shared in social. In addition, marketing people should connect social influencers and promote them to share the marketing target content on social media. In fact, social media channels have been frequently considered an important pillar for most modern digital marketing strategies nowadays. During some time, digital marketing studies pointed that all businesses should be heavily present on most of the main channels notedly as Twitter, Facebook, 22PDF Image | Prova de trabalho de projeto conducent
PDF Search Title:
Prova de trabalho de projeto conducentOriginal File Name Searched:
TGI0172.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
| CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com | RSS | AMP |