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Instagram and LinkedIn. Nonetheless, it is highly important to note that not all tools of social media are suitable for all business categories (Ahmed & Shabbir, 2013). Recently, the general way of thinking is that companies and businesses should be more active where your customers really are. Much coupled with social media, it is important to realize the role of user reviews. Reviews not only help people make purchasing decisions at the right time, but positive reviews can also help with your search engine rankings. Nowadays, internet business experience allows customers to watch videos, read articles and blog posts, interact with website content, ask their friends on social media and read reviews before they figure out what product, service or business to experiment (Antoci & Bonelli, 2018). 4.2.4 Voice Search Still according with respondents’ perception of SEO human behavior patterns raising importance, some industries point the voice search as a new variable to be considered in this scenario. Although frequent user searches consist of one to four or five words in a phrase, voice searches tend to encompass full sentences. That new approach requires also a specific method of structuring content. It is recommended that emerging digital marketing strategies must focus on content that can satisfy those voice queries. It is crucial to discover how your target audience really communicate. Discover what words do they use and optimize for that language, that sound, and those words (Slivka,2018). 4.2.5 Technical Factors Still in the Game: The Mobile Paradigm It is imperative to note that the website design features were still classified by the survey respondents as a high-influence factor on page ranking algorithms together with website page content (see Table 10, items 1.3 and 1.4 and Table 14, item 5.2 and 5.4). Since April 2015 Google had publicly declared it would give preference in its result pages that were adapted to the mobile environment. Google intention is to promote the sites that provide the best user experience in the top places. in this respect, search engines, and most particularly Google, have made their position quite clear: responsive design represents the optimal solution (Codina & Pérez- Montor, 2017). For many authors, if marketing professionals intend to maintain their target audience, they should make sure all the web content exists on the mobile page versions of their websites. More than that, it is totally advisable that websites with separate URLs for desktop and mobile experiences must have their desktop content mapped to their mobile URLs in a one-to-one correlation to potentialize successful initiatives (Slivka,2018). 4.2.6 Combining Technology and Human Behavioral Patterns The responses of Table 10 and particullary the item 1.4 exposes the power of of human and technological factors combination in achieving top ranking SE positions for a website. In fact, the present context for understanding SEO ranking factors is becoming increasingly complex. Although it was not explicitly mentioned in the MOZ survey respondent results, technology improvements in Artificial Intelligence had allowed business firms to get significant more information regarding their users, and it is also transforming the way that SE performs. The recent implemented Google RankBrain Project is a machine-learning artificial intelligence system that allows Google 23PDF Image | Prova de trabalho de projeto conducent
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