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BIBLIOGRAPHY Ahmed, I., Shahzad, R. K., Kashif-ur-Rehman, & Shabbir, J. (2013). Search engine optimisation: Evidence from Pakistan. Asian Academy of Management Journal, 18(2), 1–16. Amber A. Smith-Ditizio, Alan David Smith, Walter R. Kendall, (2018) "Integrating search engine capacity and gender preference within a social media captured authority locus of control", Benchmarking: An International Journal, Vol. 25 Issue: 2, pp.374-399. Antoci, Angelo & Bonelli, Laura & Paglieri, Fabio & Reggiani, Tommaso G. & Sabatini, Fabio, (2018), Civility and Trust in Social Media, IZA Discussion Papers 11290, Institute for the Study of Labor (IZA). Appelbaum, Deniz, Kogan, Alexander, Vasarhelyi, Miklos and Yan, Zhaokai, (2017), Impact of business analytics and enterprise systems on managerial accounting, International Journal of Accounting Information Systems, 25, issue C, p. 29-44. Baye, M. R., De los Santos, B., & Wildenbeest, M. R. (2016). Search Engine Optimization: What Drives Organic Traffic to Retail Sites? Journal of Economics and Management Strategy, 25(1), 6–31. Butterworth, Michael. (2018). The ICO and artificial intelligence: The role of fairness in the GDPR framework. Computer Law & Security Review. 34. 10.1016/j.clsr.2018.01.004. Codina, Lluis & Pérez-Montor, Mario. (2016). Navigation Design and SEO for Content-Intensive Websites: A Guide for an Efficient Digital Communication. Coulibaly, S. K., Erbao, C., & Mekongcho, T. M. (2018). Technological Forecasting & Social Change Economic globalization , entrepreneurship , and development, 127(October 2017), 271–280. Dick, M. (2011). Search Engine Optimisation in Uk News Production. Journalism Practice, 5(4), 462– 477. Egri, G., & Bayrak, C. (2014). The role of search engine optimization on keeping the user on the site. Procedia Computer Science, 36(C), 335–342. Gudivada, V. N., Rao, D., & Paris, J. (2015). Understanding Search-Engine Optimization. Computer, 48(10), 43–52. Killoran, J. B. (2013). How to use search engine optimization techniques to increase website visibility. IEEE Transactions on Professional Communication, 56(1). Kritzinger, W. T., & Weideman, M. (2013). Search Engine Optimization and Pay-per-Click Marketing Strategies. Journal of Organizational Computing and Electronic Commerce, 23(3), 273–286. Leeflang, P. S. H., Verhoef, P. C., Dahlström, P., & Freundt, T. (2014). Challenges and solutions for marketing in a digital era. DOI: 10.1016/j.emj.2013.12.001. Li, K., Lin, M., Lin, Z., & Xing, B. (2014). Running and chasing - The competition between paid search marketing and search engine optimization. Proceedings of the Annual Hawaii International Conference on System Sciences, 3110–3119. 26

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