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Wei and Di Lieba to make a vibrating sound. They not only rushed to the "Bean Sprouts" but also sent a blessing to the "Bean Sprout" nickname. Marketing activities emerged endlessly. The number of daily active users has been increasing, so that the “Tik Tok” has gained popularity in a short period of time and has a large number of user fans. [3] 2) Advertising marketing investment “Tik Tok” has increased its popularity through advertising marketing. “Tik Tok” often appears in the advertisement of the variety show "China has hip hop", which increases the exposure of the “Tik Tok” on the one hand, and the viewer of the show knows the vibrating APP, which increases the amount of users vibrating. In addition, the “Tik Tok” has also released a large number of advertisements in various variety shows such as "Star Detective", so that stars such as Bai Jingting and Lu Han have recorded videos on the show, which makes the star effect and advertising marketing complement each other. It also increased the intensity of advertising, and inserted advertisements during the advertising period before the movie theater. It can be seen that the “Tik Tok” has invested a lot of manpower and financial resources in advertising to promote the consumer, and in a short period of time quickly increased the consumer awareness of the “Tik Tok” brand.[4] 3) Various online and offline activities In the process of marketing, the “Tik Tok” is not limited to online, but also attaches great importance to offline promotion. On the one hand, on the Internet, users can share their own vibrating video of editing and special effects to Weibo and WeChat friends, and make full use of the power of WeChat and Weibo to achieve a significant increase in the amount of “Tik Tok” exposure. On the other hand, the “Tik Tok” is also marketing through the expansion of offline activities. “Tik Tok” has cooperated with today's headlines and Jundi Brothers Media to conduct offline activities such as the 2017 National Youth Talent Competition, so that consumers can not only feel online. The fun of “shaking” can also participate in the recording of short video interactions with other users and stars online. In addition, a shake-up party was held. The “Tik Tok” makes full use of the online and offline communication channels to further enhance its influence by expanding the communication venue, thereby expanding the breadth of communication, increasing the number of active users of the “Tik Tok” community, and promoting the frequency of users compiling short videos. 4) Take the international route Today's Headline APP acquisition of the short video platform musical.ly, the company has fully upgraded its brand strategy, adopted an international strategy, and expanded its users globally by recruiting partners. “TikTok”APP is the name of the”Tik Tok” international version of the APP, focusing on the development of Southeast Asia and Japan and South Korea markets, and has been well received in Southeast Asian countries such as Japan, Korea and Thailand. Explain that the strategy of vibrating to adopt internationalization can make its market more open and increase a large number of users. B. Strong Artificial Intelligence Technology 1) Algorithm and technology recommendation The “Tik Tok” APP is a product under the headline series today. Today's headlines use a powerful algorithm technology to label user-published content as a tag. After the user opens the vibrating APP, the home page will pop up the video by sliding, which is easy to operate. The vibrating APP can accurately analyze the user's preference according to the user's like video type and the dwell time of a certain video, and then give the user a short video content of the tag type that the user likes, thereby increasing the user frequency.[5] 2) The first "Dance Dancer" function One of the reasons for the rapid popularity of the “Tik Tok” is that the “Tik Tok” is positioned to launch the "Dance Dancer" function after the young man. Users can play the dance machine on the mobile phone, mainly relying on the "human key point detection technology", which is ultimately based on the intelligent algorithm technology supported by AI. After the launch of the "Dance Dance Machine", the download volume of the “Tik Tok” users has been increasing and has been well received by many users. ©2019 Journal of Advanced Management Science 61 Journal of Advanced Management Science Vol. 7, No. 2, June 2019 C. Meeting the Needs of Users 1) Meet the media needs of users The “Use and Satisfaction” study treats audience members as individuals with specific “needs” and sees their media engagement activities as “using” media based on specific demand motives, thereby making these needs “satisfied”. [6]Users can use the process of vibrating to meet the media needs of leisure, interactive social, self- expression, economic benefit and care. [7] 2) Eliminate information uncertainty Eliminating the uncertainty of information means that people may not understand something, and information needs to be used to eliminate this uncertainty. Each dynamic in the short video has a message. The more dynamics, the larger the amount of information. The user can understand the unknown things while scanning the short video content dynamically, and eliminate the information to some extent. Certainty, that is, gain an understanding of the unknown. [8] V. A. THE EXISTING PROBLEMS OF THE “TIK TOK” APP Poor Content Management Content homogeneity, low user stickiness 1) The “Tik Tok” APP analyzes the user's preferences through the powerful algorithm technology and accurately recommends the short video content, so that the user frequently sees the short video content of the similar label and feels the homogenization of the content. On the one hand, the "information boudoir" is generated. And the phenomenon of group polarization, on the other hand, users have lost interest in the content of thePDF Image | Research on the Causes of the TikTok App Becoming Popular and the Existing Problems
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