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vibrating APP due to the similar content, and then launched the APP, the user's viscosity is reduced. [9] 2) Fake goods flood the platform and platform supervision is weak With the popularity of short videos, Weishang began to move from a circle of friends to a short video battlefield, recording three kinds of products such as homemade lipstick and foundation in the video, and earning improper benefits through online communication and offline transactions. Business violations and poor platform supervision and related laws and regulations are imperfect, making the short video platform environment smoldering and thus affecting the user experience to a large extent, causing users to spit. [10] B. Insufficient Liquidity At present, there are three main forms of commercial realization in the short video industry: (1) advertising. Including content implantation, video patch, information flow advertising and other forms. (2) E-commerce. Including "Taobao's online store model and self-operated brand e-commerce two modes. (3) user fees, including user content rewards, individual content users pay to watch, platform membership system value-added services and other forms.[11] Although the development of the short video industry has entered a mature stage, its profit model is still in its infancy as a whole. The short-term video industry has been criticized for not having established a profit model. At present, the monetization method of the “Tik Tok” is mainly focused on advertising and electricity business. Recently, the company has cooperated with Taobao, and the recommended products of the e-commerce in the short video can be directly linked to the Taobao shop to place orders directly. [12]In addition, some brand advertisements have appeared in the content recommended by “Tik Tok”, such as Jiang Xiaobai. As for the content payment method, according to statistics, most users at this stage are not willing to pay for the video in just a few minutes. Therefore, it is not enough to rely on some insignificant rewards and advertising subsidies from Weibo for short video. It is necessary to improve the mechanism and establish a long-term business model, and find a reasonable way of realizing, which requires continuous improvement. The quality of the content was accurately analyzed to get the platform users’ preferences , and then the “Tik Tok”APP will accurately recommend contents to improve user satisfaction. [13] community, the platform chooses the way to mine KOL and the type of KOL. Let KOL develop their own fixed audience to increase user stickiness. [14] A. VI. THE COUNTERMEASURES Cultivate KOL and Improve User Stickiness By referring to the cash reward model of the volcano video, the vibrating APP encourages more users to participate in the process of creating video. On the one hand, it can improve user stickiness, on the other hand, it can enrich the short video content of the platform and promote content differentiation. VII. CONCLUSION At present, the short video industry is on the rise and plays a mainstream role in the Internet industry. The reason for the booming APP is that it has a variety of effective marketing strategies, precise algorithm technology and meets the needs of users. However, in the content operation process, the “Tik Tok” has also appeared in the content homogenization, the counterfeit flooding platform, and the lack of liquidity of the platform. It is recommended to cultivate KOL, learn from the US “pocketing movement” and the cash reward of the volcano video. Then it will use mode to solve the above problem. REFERENCES [1] C. Jiaru. "The impact of the "information mortuary" communication effect of today's headline news client," New Media Research, 4 2018. [2] iResearch, China Short Video Industry Research Report, 2017. Key Opinion Leader (KOL) refers to people who have more and more accurate product information, are accepted or trusted by relevant groups, and have a greater influence on the purchasing behavior of the group. KOL brings new users to the platform, promotes campaigns and turns ordinary users into paying users. Based on the product's functional positioning and user ©2019 Journal of Advanced Management Science 62 Journal of Advanced Management Science Vol. 7, No. 2, June 2019 B. Learning from the US “Pocketing Movement” to Improve the Content Homogenization Problem The concept of "Filter Bubble" was proposed by Eli Pariser in 2010. It refers to the highly homogenous information flow that hinders people from knowing the real world under the algorithm recommendation mechanism. Just looking at the information you want to see, it sounds a very pleasant thing, but Pariser believes that this filter bubble is actually in the name of personalization, to isolate everyone on the island of information, making them lose their rational choice right.[15] The US "pocketing campaign" called on the company to treat algorithmic techniques with care and publicize the rules of information filtering so that every netizen knows what is happening around him, including knowing what he might have missed, rather than being trapped in this unbreakable comfort bubble. [16] The users of the “Tik Tok” APP feel the homogenization of the content. It is precisely because of the labeling of the recommended content of the powerful algorithm that the content that the user sees is similar, and they are trapped in the “information boudoir”. Today's headlines are combined by human and machine, artificially reviewing content, and using algorithm technology to recommend user-typed content and unknown content in a certain proportion. This allows users to access other information while watching their favorite content. [17] C. Using Cash Incentives to Encourage Users to Participate in CreationPDF Image | Research on the Causes of the TikTok App Becoming Popular and the Existing Problems
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