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www.scholink.org/ojs/index.php/asir Applied Science and Innovative Research Vol. 3, No. 1, 2019 product functions and advantages. It can facilitate users to use them in different scenarios, provide a wonderful initial experience for new users. It enables them to become familiar with the product as soon as possible. The design make that users can operate by simply following intuitions. At the same time, some smart features such as live broadcast are provided to attract experienced users. 2.1 User Experience Theory The concept of user experience (UE/UX) was proposed by user experience designer Donald Norman in the mid-1990s. It is defined as the whole feeling of the user before, during and after the use of a product or system. Including emotions, beliefs, preferences, perceptions, physical and psychological responses, behaviors and accomplishments and other aspects. The “user centric” concept is reflected in the three dimensions of sensory, interaction and emotion when the user experiences TikTok. The fun, suspense, and novelty shown by TikTok are all emotional feedback. The user enjoys a pleasant and comfortable aesthetic experience through a variety of channel senses, such as hearing and vision. The form of the product is an ethical experience that represents the taste, status, and wealth of the user. The slogan of TikTok is “Records good Life”. In terms of content presentation mode, the vertical screen interface is more in line with the user’s mobile phone reading habits, creating an interactive participation of the “presence”. In terms of content production, TikTok’s content production model is combined with the UGC and PGC and OGC mode, and also sets hot and challenging topics to increase content production and viscosity of user. According to statistics, the short video released by the ordinary person through platform, accounted for about 49.1%. Theme of 16% is users to participate in challenges topic of the platform. In terms of content operation, TioTok launched the “see Music plan” to provide powerful and high-quality publicity channels for talented potential original musicians. The plan not only enrich their own music library resources, but also optimize the user experience. In the aspect of video clip, it try their best to cater to the novelty of young people’s personality. The video clip program is simple and easy to operate, solve the problem of difficult use of professional software. There are all kinds of special effects such as “time back”. Various special effects and colorful filter effects have been introduced. It based on the characteristics of female users slightly higher than male users, and the young women’s pursuit of fashion, beauty and vitality. A variety of special effects of “magnifying eyes, increasing, whitening” make the video production process more fun, increase the Face Score and increase the attractiveness of young women. 2.2 User Analysis of Sensory Experience The acquisition of information about the outside world comes through the sensory organs, while the sensory experience mainly refers to the experience of the sensory organs such as sight and hearing. The interface design, function presentation and interaction design of the TikTok app optimize the user’s visual and auditory experience. TikTok app interface design, functional presentation, interactive design is to optimize the user’s visual and auditory experience. (1) Visual and auditory design The human brain is a powerful pattern recognition computer that manages the mass of information 30 Published by SCHOLINK INC.PDF Image | Research on TikTok APP Based on User-Centric Theory
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