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www.scholink.org/ojs/index.php/asir Applied Science and Innovative Research Vol. 3, No. 1, 2019 audience likes is then pushed based on audience preferences. 6. Reflection on User-Centric Theory of TikTok The platform excessively caters to the user’s preferences, resulting in the shallow and vulgarization of the content. TikTok is becoming increasingly shallow and vulgar in content, in order to realize traffic realization and commercial value. Some of the content violates the mainstream values of the society, lack effective and correct value guidance. The content appears homogenized. Part of the content involves infringement. Homogeneous and enjoyable content is difficult to maintain the user’s long-lasting freshness and excitement, and is prone to aesthetic fatigue. The pushing content that users like based on recommended algorithm technology, can easily lead to information cocoons. Users are only immersed in their existing knowledge structure and interests, which leads to one-sided and narrow knowledge. The group only cares about its own interests, but is willing to share “the birds of a feather“and will add more information cocoons to the society. The user-driven mechanism based on the “user-centred theory” perfectly demonstrates the “uses and gratifications” theory. If this is only “satisfaction” and there is no “guidance”, the function will decline. In response to the vulgarity, shallowness and entertainment of content, TokTik should adhere to the role of “gatekeeper” and remove negative energy content. In the user-led and “private-custom” pop culture, TikTok needs to consciously “embed” certain elements of mainstream value, in order to achieve the function of guiding social values. It can create a short video social platform with rich content, elegant taste and entertainment. TikTok should provide multiple video content when delivering content to users accurately, to avoiding information cocoons. It can open up users’ horizons and enrich their knowledge. The content production of the platform adheres to “content is king” and deepens the production mode of PGC content. It can improve the aesthetic taste and meet the high-level spiritual needs of users by providing quality content. References Dai, L. N. (2014). Design psychology (Vol. 3, pp. 57-70). Beijing: China Forestry Publishing House. Gu, Z. Y. (2016). Principles & processes of interaction design (pp. 40-47). Beijing: Tsinghua University Press. Guo, X. W., & Guo, Y. (2018). Development of TikTok short Video Social Application. View on Publishing, 324, 72-73. Guo, Q. H., & Meng, Q. L. (2018). Interactive ritual chain and value creation of TikTok. Chinese Editors Journal, 105, 72-74. Han, J.-H., & Wu, L.-S. (2017). The design and research apps centered on user experience. Packaging Engineering, 34(24), 124-127. Huang, C. X., & Wang, D. D. (2018). New Mechanism of content production in the Integration of production and consumption. News and writing, 10, 4-17. 35 Published by SCHOLINK INC.PDF Image | Research on TikTok APP Based on User-Centric Theory
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