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Web Site: www.ijettcs.org Email: editor@ijettcs.org, editorijettcs@gmail.com Volume 2, Issue 3, May – June 2013 Figure 3: Working of Google Block Diagram Assortment of Search Engine: Search Engine is divided into following types: Full Text Search Engine: Full Text Search Engine retrieves information from internet, establish database and retrieve the records according to user’s query. It can be divided into two parts: first one has its own crawler. Another one is to hire other search engine’s database. Directory Search Engine: We cannot call it a true search engine. It retrieves all the entries of directory listing. META Search Engine: It provides search results from multiple search engines simultaneously according to user’s query. Vertical Search Engine: Vertical Search Engine focuses on specific search field and search demand [2]. There are many of search engines like Google, Yahoo, Bing and Ask but most popular search engine is Google. According To Study more than 80% of first visits to a website come from web search. And in these visits, more than 76% use Google's Search Worldwide. Furthermore, it shows that "84%" of Google searchers never go beyond the second page of search results, and 65% hardly ever click on paid or sponsored results. Therefore, getting top position in search engine results is critical to the constant flow of users to the websites, and this is where the value of Search Engine Optimization comes in. In Order to determine the most relevant pages, the search engine algorithm has the daunting task of parsing and analyzing HTML pages in order to categorize them. To bring order to the Internet by helping to categorize web pages and increase their visibility, Search Engine Optimization (SEO) has increased popularity in recent years. What is Search Engine Optimization? In a layman language about Search Engine Optimization, whenever we enter a query in a search engine and press enter key we get a list of web pages as a results that contain that putted query term. Users normally visit those ISSN 2278-6856 websites or web pages that are at the top of this list as they identify those to be more appropriate to the query applied. If we have ever wondered why some of these websites rank better than the others then we must know that it is because of a great web marketing technique called Search Engine Optimization (SEO).Search engine optimization is a best practice that includes right strategies, powerful techniques and right tactics used to enhance the amount of users to a website by obtaining a high ranking placement in the search results page of a search engine (SERP) -- including top search engines like Google, Bing, Yahoo and others[3][5]. Figure 4: Search Engine Optimization SEO helps a webmaster or a website owner to ensure that a site is reachable to a search engine and develops the chances that the website will be found by the search engine. It is a best practice for web users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more and more user traffic toward the website. If a website naturally ranks in organic results of a search, the chance to visit that site will be increased. SEO is the method of improving the visibility of a website or a web page in a search results. In common, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. As a great Web Marketing Strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Flavors of Search Engine Optimization (SEO) We can divide search engine optimization technique into three flavors: Volume 2, Issue 3 May – June 2013 Page 100PDF Image | Role and Importance of Search Engine and Search Engine Optimization
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