SEARCH ENGINE OPTIMIZATION (SEO) AS A DIGITAL MARKETING TECHNIQUE FOR INTERNATIONALIZATION IN HIGHER EDUCATION

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SEARCH ENGINE OPTIMIZATION (SEO) AS A DIGITAL MARKETING TECHNIQUE FOR INTERNATIONALIZATION IN HIGHER EDUCATION ( search-engine-optimization-seo-as-digital-marketing-techniqu )

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Figure 9 - Example of page where Oamk uses the school name in Finnish in the title of an English page, and does not use any meta description containing focus keywords. During the situational analysis it was found that many pages in English contained Meta-keywords, as demonstrated by the following picture: Figure 10 - Example of the use of meta keywords (outdated) in Finnish language on an English webpage. Meta-keywords are a meta tag hidden in the HTML (

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