PDF Publication Title:
Text from PDF Page: 020
2.1.3 Readability Concerning content quality and length, that is, Readability category, a Benchmarking analysis was done about search engine results targeting focus keywords. As abovementioned, Focus Keywords are the search terms that a company most want its page to rank for and are relevant for SEO and content creation. That is, when people search for that keyword or phrase, they should find that company’s website (Yoast, 2018). A Benchmarking analysis consists in comparing one's business processes and performance metrics to industry bests and best practices from other companies. In this specific Benchmarking, Oamk was compared to other multidisciplinary universities of applied sciences, which were informed by Oamk’s Marketing and Communications Manager. Sample focus keywords were chosen and then used in a trusted SEO Report tool, called SEO Report card. Sample focus keywords chosen were “Study in English in Finland” and “Bachelor’s Degree in Finland”. After the analysis was performed using the abovementioned keywords, it was discovered that Oamk was appearing on 95th position of Google Ranking for the search “Bachelor’s Degree in Finland”: Figure 11 - Benchmarking analysis for keywords 1 When performing the same analysis for another focus keyword “study in English in Finland”, the result demonstrated that Oamk was below the 100th position in SERPs for this search, as demonstrated by the picture below: 20PDF Image | SEARCH ENGINE OPTIMIZATION (SEO) AS A DIGITAL MARKETING TECHNIQUE FOR INTERNATIONALIZATION IN HIGHER EDUCATION
PDF Search Title:
SEARCH ENGINE OPTIMIZATION (SEO) AS A DIGITAL MARKETING TECHNIQUE FOR INTERNATIONALIZATION IN HIGHER EDUCATIONOriginal File Name Searched:
SEO_in_higher_education_for_internationalization.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com (Standard Web Page)