logo

SEARCH ENGINE OPTIMIZATION (SEO) AS A DIGITAL MARKETING TECHNIQUE FOR INTERNATIONALIZATION IN HIGHER EDUCATION

PDF Publication Title:

SEARCH ENGINE OPTIMIZATION (SEO) AS A DIGITAL MARKETING TECHNIQUE FOR INTERNATIONALIZATION IN HIGHER EDUCATION ( search-engine-optimization-seo-as-digital-marketing-techniqu )

Previous Page View | Next Page View | Return to Search List

Text from PDF Page: 021

Figure 12 - Benchmarking analysis for keywords 2 From these results, we can see that Jamk (Jyväskylä University of Applied Sciences) would appear in the first page results for both searches, while Oamk would not be found by a searcher. Moreover, compared to all the other multidisciplinary universities of applied sciences, Oamk had the worst ranking in SERPs for the searches abovementioned. Other negative point identified was that Oamk was not using properly the Heading Tags (h1,h2,h3, h4) on some important English pages. Heading tags refers to the HTML markup used to distinguish headings and subheadings within a website’s content from other types of text (e.g. paragraph text). They run from h1–h6, historically in a sense of ‘importance’ (Search Engine Journal, 2016). The situation is exemplified by the next figure: 21

PDF Image | SEARCH ENGINE OPTIMIZATION (SEO) AS A DIGITAL MARKETING TECHNIQUE FOR INTERNATIONALIZATION IN HIGHER EDUCATION

search-engine-optimization-seo-as-digital-marketing-techniqu-021

PDF Search Title:

SEARCH ENGINE OPTIMIZATION (SEO) AS A DIGITAL MARKETING TECHNIQUE FOR INTERNATIONALIZATION IN HIGHER EDUCATION

Original File Name Searched:

SEO_in_higher_education_for_internationalization.pdf

DIY PDF Search: Google It | Yahoo | Bing

Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info

Cruising Review Topics and Articles More Info

Software based on Filemaker for the travel industry More Info

The Burgenstock Resort: Reviews on CruisingReview website... More Info

Resort Reviews: World Class resorts... More Info

The Riffelalp Resort: Reviews on CruisingReview website... More Info

CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com | RSS | AMP