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Figure 14 - Alt Src= in Finnish Language when the picture is actually in English. Alt= did not exist for the image. Retrieved on 07.11.2017. Both situations were making Oamk not appear or appear bad ranked in Image related English language searches: Figure 15 - Image search results for “Oulu University of Applied Sciences”. Old logo appearing as well as old photos. New communications images for the application process were not showing up in the main results. Retrieved on 07.12.2017. Still, it was found different meaningful alt texts in important information for prospective students: 23PDF Image | SEARCH ENGINE OPTIMIZATION (SEO) AS A DIGITAL MARKETING TECHNIQUE FOR INTERNATIONALIZATION IN HIGHER EDUCATION
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