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Figure 16 - Meaningful Alt attribute in important image information for prospective students. Retrieved on 07.12.2017. In the Readability category situational analysis, the Google Search Console tool was also used, in 22.11.2017, when it was found that Googlebot found an increase in server errors on http://www.oamk.fi. The Search Console was showing a message that “Googlebot has identified that an increased number of URLs on http://www.oamk.fi/ return a server error HTTP 5xx. As a result, users might not be able to see Oamk’s content at all, and Google might not be able to index and show Oamk’s pages in search results.” That means, this error was affecting website’s readability and the Search Engine ranking of the website. As an evidence, a print screen demonstration below: 24PDF Image | SEARCH ENGINE OPTIMIZATION (SEO) AS A DIGITAL MARKETING TECHNIQUE FOR INTERNATIONALIZATION IN HIGHER EDUCATION
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