PDF Publication Title:
Text from PDF Page: 026
S •Oamk looks and sounds like a brand / Strong Branding •Oamk has a mobile friendly website and uses the tag viewport •High level of backlinks (384.509 in 07.12.2017) •Strong social following and activity in the main social medias (Instagram, Facebook and Snapchat) •Website full of great content, long content •Copy writing, content creation, graphic design, journalism, photography and IT professionals available for SEO •Improve on-page SEO, off-page SEO & keyword targeting •Fix meta-tags and heading tags for texts •Fix alt attribute for images •Create more ‘shareable’ (& ‘link-worthy’) content •Decide for one brand name •Train in-house team for SEO or provide an external resource E.g Consultancy •Invest budget in SEO •Correct server errors/pages not found on the domain W •No on-page SEO / keyword targeting on the English version of the site •Extremely low number of international visitors / % of International visitors on the site •Meta-tags are overall inapropriate used •Alt attributes for images and Heading Tags for texts poorly used •Two brand names in communications: Oamk & Oulu ouas •No Digital Marketing professional dedicated to SEO •No YouTube SEO for videos in English •Low level of engagement on Youtube channel •Large number of Server errors/page not found on the website •Tags in Finnish language on English pages T •Competitors with higher page ranking and higher domain authority •Competitors using paid SEO and paid search results •Competitors investing high budget in SEO •Larger Universities of applied sciences (specially from Southern Finland) already have know-how and strong SEO techniques •Algorithmic updates •SEO changes often / SEO needs to be constantly monitored Figure 18 - SWOT analysis After all the analysis, the need to create a SEO plan for the commissioner’s website was reinforced. Still, the necessity to Improve on-page SEO, fix meta-tags and heading tags for texts, fix alt attribute for images, create more ‘shareable’ (& ‘link-worthy’) content and correct server errors or pages not found on the domain, were highlighted. 26 OPDF Image | SEARCH ENGINE OPTIMIZATION (SEO) AS A DIGITAL MARKETING TECHNIQUE FOR INTERNATIONALIZATION IN HIGHER EDUCATION
PDF Search Title:
SEARCH ENGINE OPTIMIZATION (SEO) AS A DIGITAL MARKETING TECHNIQUE FOR INTERNATIONALIZATION IN HIGHER EDUCATIONOriginal File Name Searched:
SEO_in_higher_education_for_internationalization.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
| CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com | RSS | AMP |