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Figure 21 - SEO Strategy for Oamk's international website This SEO implementation plan aims to position the Oamk’s website content on the SERPs in response to a search for a relevant keyword phrase. Someone interested in the information will click on the links on SERP listing. Visitors will then arrive on Oamk’s website, research their options, and gain trust in the company’s ability to help. Finally, visitors might fill out a form, call, apply to something, or otherwise take an action that moves them further down the path toward becoming an international student in Oamk. This frequently doesn’t happen on the first visit. (Mheda Journal, 2013). 29PDF Image | SEARCH ENGINE OPTIMIZATION (SEO) AS A DIGITAL MARKETING TECHNIQUE FOR INTERNATIONALIZATION IN HIGHER EDUCATION
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