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4.2 Content Development Content development for SEO, must be based on which topics does the commissioner wants to be found for, must anticipate the audience’s intention and should be better than current SERP winners. Busche, 2017, stated that higher-quality content is the number one source of satisfaction for any visitor, and that it is important to define which words will be used on each page, as well as the distribution of all words through the site content. Although there is no such thing as an ideal content length that will get a website in the first position in search results, many experts have noticed patterns in the top-ranking and high-quality content pieces: Social shares, shareability, time on page, language neither too simple nor full of industry jargon, written to its audience, not for peers, and linking improving with long-form content, may end up ranking better in search. (Busche, 2017) Still, Wilson, 2016, explains that content-driven websites usually fare well with SEO implementation, provided the content is engaging and relevant. Simply stuffing the content with keywords may not lead to good results. The commissioner needs to understand user intent via their queries instead of focusing on what search engines like. Finally, to serve the most relevant content possible, search engines also consider how up-to-date it will be perceived by users. Of course, not every topic on Earth depends on newness to appear relevant or useful. Freshness weighs in when we are dealing with time-sensitive content that provides value insofar as it is updated. Yearly roundups, current-events pieces, and social trend coverage are all good examples. (Busche, 2017). Consequently, the Oamk’s search engine optimized and relevant content should include FAQ (Frequent Asked Questions), a section that answers user’s real frequent questions (this data can be gathered through Student Admissions services or through surveys with applicants and current students), as well as interesting blog posts focusing on the target audience, informative pages, and so on. 4.3 Heading tags After the list of keywords and long tail keywords was planned for the Oamk’s website contents, Oamk needs to find a place to insert them, and this section aims to inform how. As stated by 33PDF Image | SEARCH ENGINE OPTIMIZATION (SEO) AS A DIGITAL MARKETING TECHNIQUE FOR INTERNATIONALIZATION IN HIGHER EDUCATION
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