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Busche, 2017, HTML contains different tags whose goal is to inform search bots and humans alike what is most important, not as important, and least important on the page. Behind every content page published, no matter how text-intensive, there is a basic source code that determines what is shown. The heading tags (h1 - h6) were created to mark highlights in the website content, to give the user a good reading experience and to provide an organization and sequence of content that makes perfect sense for a search engine. (MOZ, 2017) But, in the case of Oamk the heading tags are not always used properly, as it was demonstrated in the situational analysis. Heading tags, as the name implies, are tags that are used for the creations of headings. The most important tag is thePDF Image | SEARCH ENGINE OPTIMIZATION (SEO) AS A DIGITAL MARKETING TECHNIQUE FOR INTERNATIONALIZATION IN HIGHER EDUCATION
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