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Figure 24 - Free Google SERP snippet optimization tool as a guide when creating your Title and Meta descriptions With this tool, it is possible to measure the Title and Description in Pixels. But, it is important to notice that visible length in the SERPs also depends on the search query. Google will bold the words in the Title and Meta description when they match the words in the searcher’s query. Bolded words take up more space and Google will truncate based on the longer pixel count (To the Web, 2017). 4.5 URLs In the SEO context, the URLs (Uniform Resource Identifier - or Web address) must be created based on the content it is hosting, usually displaying a variation of the main keyword of that page. Busche, 2017, explained that when thinking about URLs for SEO, the company needs to avoid making them obscure: if the URLs look excessively long and incomprehensible then it was probably wrong done. Consequently, here is an example of URL the commissioner must avoid: http://www.oamk.fi/index.php?id_session=4045&sid=30349503495000 Unnecessary parameters and session IDs make it difficult for both bots and humans to understand the meaning of the content. For the preceding link, a structure like www.oamk.fi/degree- international-business-finland, would have been much more descriptive and meaningful. 36PDF Image | SEARCH ENGINE OPTIMIZATION (SEO) AS A DIGITAL MARKETING TECHNIQUE FOR INTERNATIONALIZATION IN HIGHER EDUCATION
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