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This has many forms of measurement including shares, Value delivered social engagement and interaction, backlinks (natural linking), direct feedback, and more. To measure Volume (or quantity), Wilson (2016), suggests the following metrics: Table 4 - Volume metrics Volume metrics Traffic Topics and themes Rankings and average positions Meaning Turn visibility into people landing on Oamk’s website Increasing the number of relevant topic areas in which Oamk can be seen as an authority Measure in which ranking Oamk is for the targeted keywords. Finally, Wilson (2016) suggests that technical and general website performance metrics for organic SEO include: Table 5 - Technical and general website performance Technical and general website performance Meaning Accessibility Search supportive Hierarchy and architecture All the items that make Oamk’s content; messaging and website pages universally available Ability to encourage effective crawling and indexation of content, understanding of the website and removal of any technical impediments to search engine success Ensure that all indexable content can be discovered by users and search engines 45PDF Image | SEARCH ENGINE OPTIMIZATION (SEO) AS A DIGITAL MARKETING TECHNIQUE FOR INTERNATIONALIZATION IN HIGHER EDUCATION
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