SEARCH ENGINE OPTIMIZATION (SEO) AS A DIGITAL MARKETING TECHNIQUE FOR INTERNATIONALIZATION IN HIGHER EDUCATION

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SEARCH ENGINE OPTIMIZATION (SEO) AS A DIGITAL MARKETING TECHNIQUE FOR INTERNATIONALIZATION IN HIGHER EDUCATION ( search-engine-optimization-seo-as-digital-marketing-techniqu )

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Shenoy, A., & Prabhu, A. ( 2016). Introducing SEO: Your Quick-Start Guide to Effective SEO Practices. Statistics Finland. (2016). Total students in Oulu University of Applied Sciences. Suprema Propaganda. (2016). Como Melhorar o SEO (Posicionamento) dos Seus Vídeos na Web . Retrieved from http://supremapropaganda.com.br/como-melhorar-o-seo- posicionamento-dos-seus-videos-na-web-parte-01/ To the Web. (2017). Test Page Title & Meta Description Visibility in Google Search Results. Retrieved from https://totheweb.com/learning_center/tool-test-google-title-meta- description-lengths/ Wilson, L. (2016). Tactical SEO . Kogan Page. WordStream. (2017). What are Meta-tags. . Retrieved from https://www.wordstream.com/meta- tags Yoast. (2017). Headings and why you should use them. Retrieved from https://yoast.com/headings- use/ Yoast. (2017). Image SEO: Optimizing images for search engines. Retrieved from https://yoast.com/image-seo/ Yoast. (2017). Image SEO: Optimizing images for Search Engines. Yoast. (2017). SEO Basics: What is structured data. Retrieved from https://yoast.com/seo-basics- what-is-structured-data/ Yoast. (2017). Why focus on Long tail keywords? . Retrieved from Yoast : https://yoast.com/focus- on-long-tail-keywords/ Yoast. (2018). Retrieved from Meta keywords: Why we don't use it and neither should you: https://yoast.com/meta-keywords/ Yoast. (2018). SEO copywriting: The ultimate guide. Retrieved from https://yoast.com/complete- guide-seo-copywriting/ 53

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