SEARCH ENGINE OPTIMIZATION (SEO) AS A DIGITAL MARKETING TECHNIQUE FOR INTERNATIONALIZATION IN HIGHER EDUCATION

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SEARCH ENGINE OPTIMIZATION (SEO) AS A DIGITAL MARKETING TECHNIQUE FOR INTERNATIONALIZATION IN HIGHER EDUCATION ( search-engine-optimization-seo-as-digital-marketing-techniqu )

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LIST OF TABLES Table 1 - SEO content optimization Reputation, Relevance and Readability. Busche, 2017 ....... 12 Table 2 - Trustworthy and value of backlinks ............................................................................... 38 Table 3 - Quality metrics .............................................................................................................. 44 Table 4 - Volume metrics ............................................................................................................. 45 Table 5 - Technical and general website performance ............................................................... 45 Table 6 - The ranking factors pointed by the implementation plan and the suggested tactics for improvement ................................................................................................................................ 47 56

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