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Index Index Keyword/Key phrase Landing page Link building Long tail Meta tags Metric Mobile-friendly Page Rank Robots.txt ROI SE SEM SEO Oamk Organic search results SERP Search Query Spam URL XML Noun - a database of Webpages and their content used by the search engines. Verb - to add a web page to a search engine index. The word or phrase that a user enters into a search engine. The page that a user lands on when they click on a link in a SERP. Actively cultivating incoming links to a site. Longer more specific search queries that are often less targeted than shorter broad queries. For example a search for “university” might be very broad while “university of applied sciences in Finland” would be a long tail search. A large percentage of all searches are long tail searches. Statements within the HEAD section of an HTML page which furnishes information about the page. META information may be in the SERPs but is not visible on the page. A standard of measurement used by analytics programs. Web pages that render in a user-friendly way on smartphones and tablets A value between 0 and 1 assigned by the Google algorithm, which quantifies link popularity and trust among other (proprietary) factors. A file in the root directory of a website use to restrict and control the behavior of search engine spiders. (Return On Investment) One use of analytics software is to analyze and quantify return on investment, and thus cost / benefit of different schemes. Search Engine. Search Engine Marketing. Search Engine Optimization. Oulu University of Applied Sciences. The search engine results which are not sponsored or paid for in any way (Natural search results). Search Engine Results Page. What a user types in the search box. Irrelevant or misdirected or unsolicited messages and contents sent over the Internet, typically to a large number of users, for the purposes of advertising, phishing, spreading malware, etc. Uniform Resource Locator - AKA Web Address. Extensible Mark-up Language. 59PDF Image | SEARCH ENGINE OPTIMIZATION (SEO) AS A DIGITAL MARKETING TECHNIQUE FOR INTERNATIONALIZATION IN HIGHER EDUCATION
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