STUDY ABOUT THE EFFECT OF VISUAL CONTENT ON CUSTOMER ENGAGEMENT IN AIRLINE INDUSTRY

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STUDY ABOUT THE EFFECT OF VISUAL CONTENT ON CUSTOMER ENGAGEMENT IN AIRLINE INDUSTRY ( study-abouteffect-visual-content-on-customer-engagement-in-a )

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Acknowledgment I would like to thank my supervisors Dr. Valdimar Sigurdsson and Dr. Vishnu Menon for their excellent guidance through out this thesis. I would also like to thank Dr. Asle Fagerstrom, PhD Candidate Sanchit Pawar, and research assistant Ida Markussen for their assistance with the eye-tracking experiment.

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