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STUDY ABOUT THE EFFECT OF VISUAL CONTENT ON CUSTOMER ENGAGEMENT IN AIRLINE INDUSTRY

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STUDY ABOUT THE EFFECT OF VISUAL CONTENT ON CUSTOMER ENGAGEMENT IN AIRLINE INDUSTRY ( study-abouteffect-visual-content-on-customer-engagement-in-a )

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8 General Discussion..............................................................................................................46 8.1 Conclusions ............................................................................................................................... 48 8.2 Limitations and Further Research.......................................................................................... 49 References ............................................................................................................................... 50 Appendix A – How to Like and Comment On Instagram .................................................61 Appendix B – Reposting Apps from Google Play Store.....................................................62 Appendix C – Survey for Participants in Eye-Tracking Experiment...............................63 Appendix D – Example of Picture Used in The Eye-Tracking Experiment.....................66 Appendix E – Instructions for Participants Before Taking the Eye-Tracking Experiment .............................................................................................................................70

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STUDY ABOUT THE EFFECT OF VISUAL CONTENT ON CUSTOMER ENGAGEMENT IN AIRLINE INDUSTRY

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