STUDY ABOUT THE EFFECT OF VISUAL CONTENT ON CUSTOMER ENGAGEMENT IN AIRLINE INDUSTRY

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STUDY ABOUT THE EFFECT OF VISUAL CONTENT ON CUSTOMER ENGAGEMENT IN AIRLINE INDUSTRY ( study-abouteffect-visual-content-on-customer-engagement-in-a )

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Table of Table Table 1 Studies About Social media and Customer Relationship .................................... 6 Table 2 Studies About Social Media and The Travel and Tourism Industry ................... 8 Table 3 Studies About Brand Post Popularity on Social Media ..................................... 11 Table 4 Studies About the affect on different types of images and the affect on colors 14 Table 5 Studies About Animals in Advertisement ......................................................... 16 Table 6 Operationalization of Interactivity Variable ...................................................... 27 Table 7 Distribution of Different Subjects in Instagram Posts Per Airline .................... 29 Table 8 Dominant Colours in Instagram Pictures...........................................................30 Table 9 Dominant Colours in Instagram Pictures...........................................................31 Table 10 Multiple Regression.........................................................................................36 Table 11 Differences in Mean Viewing Times Per Picture Category ............................ 41 Table 12 Viewing Time Per Gender Per Subject............................................................43 Table 13 Viewing Time Per Animal...............................................................................44

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STUDY ABOUT THE EFFECT OF VISUAL CONTENT ON CUSTOMER ENGAGEMENT IN AIRLINE INDUSTRY

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