PDF Publication Title:
Text from PDF Page: 016
CUSTOMER ENGAGEMENT ON INSTAGRAM: THE EFFECT OF VISUAL 8 CONTENT In the travel industry, photographs taken by consumers creates a true perception of the destination (Fatanti & Suyadnya, 2015). These pictures can be uploaded to social media to be discussed, shared, and commented on. Instagram can be an effective tool for a companies trying to promote a destination (Fatanti & Suyadnya, 2015). Instagram is already the fifth most used social media channel in the travel industry (Hospitality Net, 2016). A reason for the popularity of is that photos engage people more than text (Palmer & Koenig-Lewis, 2009; Hansson et al., 2013; Van Noort et al., 2012). Social media is like an open playfield for consumers to share their thoughts and opinions and social media is where customer receive the most authentic travel information (Jashi, 2013). Companies have the opportunity to draw people’s attention while there are looking for information by having the right content on their social media sites. a travel company can attract consumers to engage with their content. But the right content is not always so easy create. Table 2 presents the main findings from earlier research about social media in the travel industry. Table 2 Studies About Social Media and The Travel and Tourism Industry. Author Year Main Findings Xiang & Gretzel 2010 Consumers search for travel information on social media. Pan et al. 2007 Consumers are posting experiences on social media. Xiang et al. 2008 Consumers search for travel information on social media. Gretzel 2006 Social media sites are better ranked on search engine than traditional sites. Fatanti & Suyadnya Hospitality Net 2015 Social media sites that are including photos are becoming more important for tourist destinations. 2016 Instagram is the fifth most used social media channel in the travel industry.PDF Image | STUDY ABOUT THE EFFECT OF VISUAL CONTENT ON CUSTOMER ENGAGEMENT IN AIRLINE INDUSTRY
PDF Search Title:
STUDY ABOUT THE EFFECT OF VISUAL CONTENT ON CUSTOMER ENGAGEMENT IN AIRLINE INDUSTRYOriginal File Name Searched:
thesis-instagram-business-marketing.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com (Standard Web Page)