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CUSTOMER ENGAGEMENT ON INSTAGRAM: THE EFFECT OF VISUAL 14 CONTENT Table 4 Studies About the affect on different types of images and the affect on colors Author Year Panigyrakis 2015 & Kyrousi Lee & 1989 Barnes 1986 Castelhano 2008 & structure of an object Henderson Main Findings Colors play a major role in advertisement. Colors play a major role in advertisement. the viewer much as color pictures in news paper ads. Schindler Black and white images do not have as much impact on Aslam 2006 Schloss & 2011 Palmer perception more than the hue of a color. Pictures that have colors that are similar to each other are according to more pleasant for the human to watch. Colors helps the human brain to understand the Sulman 2011 Pictures that have colors that are similar to each other are according to more pleasant for the human to watch. 1990 Products against a blue background are more liked than products against a red background. The color of red is often considered more appealing than the the color of blue Images with faces are 38% more likely to receive a like than an image without faces. Pictures where the dominant color is red, and have a Choi & Singh 2011 2014 2015 Saturation and brightness of a color is affecting the Sanocki & Middlestadt Bakhshi et al. Bakhshi & Gilbert high saturation, are more likely to be shared.PDF Image | STUDY ABOUT THE EFFECT OF VISUAL CONTENT ON CUSTOMER ENGAGEMENT IN AIRLINE INDUSTRY
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