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CUSTOMER ENGAGEMENT ON INSTAGRAM: THE EFFECT OF VISUAL 20 CONTENT And that is exactly what Icelandair has been doing. They are offering stopovers in Iceland, for free, for passengers flying from Europe to North America, or North America to Europe (Icelandair, 2017b). Icelandair offers different kind of services for their passengers, including Wi-Fi and on board entertainment (Icelandair, 2017c). The Wi-Fi service is free for passengers in Saga Class and for passengers with a Saga Gold Membership card. The internet speed can be classed as 3G speed on the ground, which according to Icelandair, makes it great for emailing, doing light browsing, and communicating on social media (Icelandair, 2017d). Icelandair is active on different social media. On their brand page on Facebook they have over 400,000 likes (Icelandair Facebook Page, 2017), 65,000 people follow them on Twitter (Icelandair Twitter Page, 2017), their YouTube channel has over 6,000 subscribers (Icelandair Youtube Page, 2017), and their Instagram has reached over 230,000 followers (Icelandair Youtube Page, 2017). 3.3 Overview of Scandinavian Airlines Scandinavian Airlines (hereafter called SAS), founded in 1918 by Det Danske Luftfartselskab A/S, is the leading airline company in Scandinavia with over over 100 destinations over Europe, Asia, and the US (SAS, 2017a). As a member of the Star Alliance, SAS can provide its customers with flights to all around the world (SAS, 2017b). SAS focuses a lot on their loyal customers and offers more flights than any other Nordic Airline. SAS is an active user of social media, and is presented on different social media channels, such as Instagram, Facebook, Twitter, Google+, and YouTube. Their biggest social media channel is Facebook with almost two million followers (SAS Facebook Page, 2017). SAS’ Instagram channel has 131,000 followers (SAS Instagram Page, 2017), their Twitter account has 94,000 followers (SAS Twitter Page, 2017). Their YouTube channel has attracted just under 6,000 subscribers (SAS Youtube Page, 2017). 3.4 Overview of Finnair Finnair is one of the oldest operating airline companies in the world with over 100 destinations around the world. Finnair was founded 1923 under the name Aero. Finnair is specialised in flying between Europe and Asia, due to the geographical location of Helsinki, the main hub for Finnair. Finnair flies to 17 destinations in Asia, 70 destinations in Europe, and four destinations in the US (Finnair, 2017).PDF Image | STUDY ABOUT THE EFFECT OF VISUAL CONTENT ON CUSTOMER ENGAGEMENT IN AIRLINE INDUSTRY
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