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STUDY ABOUT THE EFFECT OF VISUAL CONTENT ON CUSTOMER ENGAGEMENT IN AIRLINE INDUSTRY

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STUDY ABOUT THE EFFECT OF VISUAL CONTENT ON CUSTOMER ENGAGEMENT IN AIRLINE INDUSTRY ( study-abouteffect-visual-content-on-customer-engagement-in-a )

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CUSTOMER ENGAGEMENT ON INSTAGRAM: THE EFFECT OF VISUAL 29 CONTENT Table 7 Distribution of Different Subjects in Instagram Posts Per Airline Airline Frequency Percent Norwegian VPlane 17 34.0 aView From Plane 14 28.0 l Person No Face 5 10.0 i Inside Plane 2 4.0 d Person With Face 8 16.0 City 3 6.0 Landscape / Nature 1 2.0 Total 50 100.0 Finnair VPlane 5 10.0 aView From Plane 1 2.0 lPerson No Face 9 18.0 i Inside Plane 6 12.0 d Person With Face 14 28.0 City 7 14.0 Landscape / Nature 4 8.0 Animal 1 2.0 Food 3 6.0 Total 50 100.0 Icelandair VPlane 2 4.0 aView From Plane 2 4.0 lPerson No Face 7 14.0 i Inside Plane 1 2.0 d Person With Face 1 2.0 City 3 6.0 Landscape / Nature 27 54.0 Animal 7 14.0 Total 50 100.0 SAS VPlane 25 aView From Plane lPerson No Face i Inside Plane d Person With Face Food Total 50.0 10 20.0 2 4.0 3 6.0 9 18.0 1 2.0 50 100.0

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