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CUSTOMER ENGAGEMENT ON INSTAGRAM: THE EFFECT OF VISUAL 38 CONTENT rates the most. Of all subjects, animals were the only one that had a significant contribution. A reason for this may be that we as humans often fell connected to animals and might there for be liked more. Pictures of people did not have as much effect on the engagement rate as anticipated. According to earlier research people have often been used in advertisement to catch the attention of the viewer (Riegelsberger et al., 2002; Cyr et al., 2009). According to Bakhshi et al. (2014), images with faces are 38% more likely to receive a like than an images without faces.PDF Image | STUDY ABOUT THE EFFECT OF VISUAL CONTENT ON CUSTOMER ENGAGEMENT IN AIRLINE INDUSTRY
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