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CUSTOMER ENGAGEMENT ON INSTAGRAM: THE EFFECT OF VISUAL 40 CONTENT Procedure. The data was collected during two days at Westerdals University in Oslo, Norway. One dependent variable: Total fixation length, were used to predict the viewing behaviour per Instagram post. One independent variable: subject, was used to predict the change in viewing time per Instagram post. The participants were first asked to fill out a survey about their Instagram use. After the survey the participants were askes to look at the middle of the computer screen in front of them. Before starting the experiment, the camera was calibrated accordingly to each participant in order minimize errors. When the calibration was done the participants were asked to read the instructions shown on the screen and begin the test (appendix D). The participants were shown 64 pictures. The pictures were selected on the basis of the results in study 1 and 2, and were divided as followed: 16 pictures with animals, 16 pictures of animals, 8 pictures of people, 8 pictures without people, 8 pictures of planes, 8 pictures of the view of the airplane. The pictures of animals and without animals were exactly the same except for the subject. The pictures of a person/people and without a person/people were exactly the same except for the subject. Example pictures can be seen in appendix E.PDF Image | STUDY ABOUT THE EFFECT OF VISUAL CONTENT ON CUSTOMER ENGAGEMENT IN AIRLINE INDUSTRY
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