STUDY ABOUT THE EFFECT OF VISUAL CONTENT ON CUSTOMER ENGAGEMENT IN AIRLINE INDUSTRY

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STUDY ABOUT THE EFFECT OF VISUAL CONTENT ON CUSTOMER ENGAGEMENT IN AIRLINE INDUSTRY ( study-abouteffect-visual-content-on-customer-engagement-in-a )

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CUSTOMER ENGAGEMENT ON INSTAGRAM: THE EFFECT OF VISUAL 52 CONTENT Elliot, N. (2015, September). Re: Hoe Does Your Brand Stack Up On Facebook, Twitter, And Instagram [Web log message]. Retrieved from: http://blogs.forrester.com/nate_elliott/15-09-15- how_does_your_brand_stack_up_on_facebook_twitter_and_instagram Erkan, I. (2015). Electronic word of mouth on Instagram: customers’ engagements with brands in different sectors. International Journal of Management, Accounting and Economics, 2(12), 1435-1444. Fatanti, M. N., & Suyadnya, I. W. (2015). Beyond User Gaze: How Instagram Creates Tourism Destination Brand? Procedia-Social and Behavioral Sciences, 211, 1089-1095. https://doi.org/10.1016/j.sbspro.2015.11.145 Finnair. (2017). Finnair in brief. Retrieved from https://company.finnair.com/en/about/finnair- in-brief Finnair Facebook Page. (2017). Finnair. Retrieved from https://www.facebook.com/Finnair Finnair Twitter Page. (2017). Finnair. Retrieved from https://twitter.com/finnair Finnair Instagram Page. (2017). Feelfinnair. Retrieved from https://www.instagram.com/feelfinnair/ Finnair Youtube Page. (2017). Retrieved from https://www.youtube.com/user/finnair Gamboa, A. M., & Gonçalves, H. M. (2014). Customer loyalty through social networks: Lessons from Zara on Facebook. Business Horizons, 57(6), 709-717. https://doi.org/10.1016/j.bushor.2014.07.003 Go, E., & You, K. H. (2016). But not all social media are the same: Analyzing organizations’ social media usage patterns. Telematics and Informatics, 33(1), 176-186. https://doi.org/10.1016/j.tele.2015.06.016 Gretzel, U. (2006). Consumer Generated Content–Trends and Implications for Branding. E- review of Tourism Research, 4(3), 9-11. Business research, 59(4), 449-456. https://doi.org/10.1016/j.jbusres.2005.10.004 Gruen, T. W., Osmonbekov, T., & Czaplewski, A. J. (2006). eWOM: The Impact of Customer- To-Customer Online Know-How Exchange on Customer Value and Loyalty. Journal of

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