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CUSTOMER ENGAGEMENT ON INSTAGRAM: THE EFFECT OF VISUAL 53 CONTENT Hansson, L., Wrangmo, A., & Solberg Søilen, K. (2013). Optimal Ways for Companies to Use Facebook As a Marketing Channel. Journal of Information, Communication and Ethics in Society, 11(2), 112-126. https://doi.org/10.1108/jices-12-2012-0024 Hennig-Thurau, T., Malthouse, E. C., Friege, C., Gensler, S., Lobschat, L., Rangaswamy, A., & Skiera, B. (2010). The Impact of New Media on Customer Relationships. Journal of service research, 13(3), 311-330. https://doi.org/10.1177/1094670510375460 Holbrook, M.B., Stephens, D.L., Day. E., Holbrook, S.M., Strazar, G. (2001). A collective stereographic photo essay on key aspects of animal companionship: the truth about dogs and cats. Academy of Marketing Science Review. Retrieved from http:// www.amsreview.org/articles/holbrook01-2001.pdf. Holbrook, Morris B. (1996b). "Reflections on Rocky". Society & Animals: Social Scientific Studies of the Human Experience of Other Animals, 4 (2), 147-168. https://doi.org/10.1163/156853096x00133 Holbrook, Morris B. (1997a). "Feline Consumption: Ethography, Felologies, and Unobtrusive Participation in the Life of a Cat," European Journal of Marketing, 31 (3/4), 214-233. https://doi.org/10.1108/03090569710162335 Horovitz, B. (2003a, January 24). Smile! You're the stars of the Super ad Bowl: America loves to laugh at ads with comical critters. USA Today. Retrieved from https://usatoday30.usatoday.com/educate/college/business/casestudies/20030129- superbowladmeter.pdf Horovitz, B. (2003b, January 27). Anheuser-Busch's ‘Replay’ is top Super Bowl ad. USA Today. Retrieved from https://usatoday30.usatoday.com/money/advertising/2003-01- 26-sb03-ad-meter-winners_x.html Horovitz, B. (2004, February 2). Viewers' favorite ads crude, rude and furry. USA Today. Retrieved from http://usatoday30.usatoday.com/money/advertising/2004-02-01-sb-ad- meter-winner_x.htm. Horovitz, B. (2005, February 7). Anheuser-Busch still king of ads as marketers play it safe. USA Today. Retrieved http://usatoday30.usatoday.com/money/advertising/admeter/2005-02-06-super-bowl- admeter-winner_x.htmPDF Image | STUDY ABOUT THE EFFECT OF VISUAL CONTENT ON CUSTOMER ENGAGEMENT IN AIRLINE INDUSTRY
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