STUDY ABOUT THE EFFECT OF VISUAL CONTENT ON CUSTOMER ENGAGEMENT IN AIRLINE INDUSTRY

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STUDY ABOUT THE EFFECT OF VISUAL CONTENT ON CUSTOMER ENGAGEMENT IN AIRLINE INDUSTRY ( study-abouteffect-visual-content-on-customer-engagement-in-a )

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CUSTOMER ENGAGEMENT ON INSTAGRAM: THE EFFECT OF VISUAL 55 CONTENT Kim, J., Lim, J. S., & Bhargava, M. (1998). The role of affect in attitude formation: A classical conditioning approach. Journal of the academy of marketing science, 26(2), 143-152. https://doi.org/10.1177/0092070398262005 King, C. (2015). What Types of Photos Get the Most Like on Instagram. Retrieved from http://www.socialmediatoday.com/marketing/carianneking/2015-10-07/what- types-photos-get-most-likes-instagram-infographic Kumar, A., Bezawada, R., Rishika, R., Janakiraman, R., & Kannan, P. K. (2016). From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior. Journal of Marketing, 80(1), 7-25. https://doi.org/10.1509/jm.14.0249 Lancendorfer, K. M., Atkin, J. L., & Reece, B. B. (2008). Animals in advertising: Love dogs? Love the ad!. Journal of Business Research, 61(5), 384-391. https://doi.org/10.1016/j.jbusres.2006.08.011 Lee, S., & Barnes, J. H. (1989). Using color preferences in magazine advertising. Journal of Advertising Research, 29(6), 25-30. Lloyd, S., and Arch G. (2013). Animals, Archetypes, and Advertising (A3): The Theory and the Practice of Customer Brand Symbolism. Journal of Marketing Management, 29 (1-2) 5–25. https://doi.org/10.1080/0267257x.2013.765498 Journal of advertising Research, Engagement. Online Information Review, 39(4), 505-519. https://doi.org/10.1108/oir- 01-2015-0029 https://techcrunch.com/2014/01/21/instagram-is-the-fastest-growing-social-site- globally-mobile-devices-rule-over-pcs-for-social-access/ https://doi.org/10.1007/s40685-016-0027-6 Lothia, R., Donthu, N., & Hershberger, E. K. (2003). The impact of content and design elements on banner advertising click-through rates. 43 (4), 410-418. https://doi.org/10.2501/jar-43-4-410-418 Luarn, P., Lin, Y. F., & Chiu, Y. P. (2015). Influence of Facebook Brand-Page Posts on Online Lunden, I. (2014, January). Instagram is the fastest-growing social site globally, mobile devices rule over pcs for access. TechCrunch, January, 21. Retrieved from Maecker, O., Barrot, C., & Becker, J. U. (2016). The Effect of Social Media Interactions on Customer Relationship Management. Business Research, 9(1), 133-155.

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