STUDY ABOUT THE EFFECT OF VISUAL CONTENT ON CUSTOMER ENGAGEMENT IN AIRLINE INDUSTRY

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STUDY ABOUT THE EFFECT OF VISUAL CONTENT ON CUSTOMER ENGAGEMENT IN AIRLINE INDUSTRY ( study-abouteffect-visual-content-on-customer-engagement-in-a )

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CUSTOMER ENGAGEMENT ON INSTAGRAM: THE EFFECT OF VISUAL 58 CONTENT Riegelsberger, J., Sasse, M. A., & McCarthy, J. D. (2003). Eye-Catcher or Blind Spot?. In Towards the Knowledge Society (pp. 383-398). Springer US. https://doi.org/10.1007/978-0-387-35617-4_25 Sabate, F., Berbegal-Mirabent, J., Cañabate, A., & Lebherz, P. R. (2014). Factors Influencing Popularity of Branded Content in Facebook Fan Pages. European Management Journal, 32(6), 1001-1011. https://doi.org/10.1016/j.emj.2014.05.001 Sanders, C. R. (1990). The Animal "Other": SelfDefinition, Social Identity and Companion Animals. Advances in Consumer Research, 17, 662-668. Sanocki, T., & Sulman, N. (2011). Color relations increase the capacity of visual short-term memory. Perception, 40(6), 635-648. https://doi.org/10.1068/p6655 SAS. (2017a). History milestones. Retrieved from http://www.sasgroup.net/en/history- milestones/ SAS. (2017b). SAS Corporate Story. Retrieved from fromhttp://www.sasgroup.net/en/sas- corporate-story/ SAS Facebook Page. (2017). SAS. Retrieved from https://www.facebook.com/SAS SAS Instagram Page. (2017). Fly SAS. Retrieved from https://www.instagram.com/flysas SAS Twitter Page. (2017). SAS. Retrieved from https://twitter.com/SAS?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Ea uthor SAS Youtube Page. (2017). SAS - Scandinavian Airlines. Retrieved from s Schindler, P. S. (1986). Color and contrast in magazine advertising. Psychology & Marketing, 3(2), 69-78. https://doi.org/10.1002/mar.4220030203 Schloss, K. B., & Palmer, S. E. (2011). Aesthetic response to color combinations: preference, harmony, and similarity. Attention, Perception, & Psychophysics, 73(2), 551- 571. https://doi.org/10.3758/s13414-010-0027-0 Schultz, D. E., & Peltier, J. (2013). Social media's slippery slope: challenges, opportunities and future research directions. Journal of Research in Interactive Marketing, 7(2), 86-99. https://doi.org/10.1108/jrim-12-2012-0054

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