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TABLE OF CONTENTS (Continued) CHAPTER 2: LITERATURE REVIEW (Continued) 2.3 Conceptual Model..........................................................................................22 2.4 Research Questions........................................................................................22 2.5 Hypothesis......................................................................................................23 CHAPTER 3: RESEARCH METHODOLOGY.........................................................24 3.1 Research Population.......................................................................................24 3.2 Research Sample............................................................................................25 3.3 Research Instrument.......................................................................................28 3.4 Data Collection ..............................................................................................29 3.5 Data Analysis .................................................................................................30 CHAPTER 4: FINGDING.........................................................................................31 4.1 Descriptive Analysis ....................................................................................39 4.2 Hypothesis Testing.........................................................................................42 CHAPTER 5: CONCLUSION ..................................................................................43 5.1 Conclusion .....................................................................................................44 5.2 Discussion......................................................................................................47 5.3 Limitation.......................................................................................................48 5.4 Recommendation ...........................................................................................48 vi PagePDF Image | STUDY ON THE PERCEIVED POPULARITY OF TIKTOK
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