STUDY ON THE PERCEIVED POPULARITY OF TIKTOK

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STUDY ON THE PERCEIVED POPULARITY OF TIKTOK ( study-onperceived-popularity-tiktok )

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LIST OF TABLES (Continued) Table 1.1.1: China mobile phone applications Statistic from 2016-2017......................2 Table 1.1.2: The usage rate of various mobile Internet applications of Chinese netizens from 2015-2016 ...........................................................................3 Table 3.3.3: Interpretation of the scale.........................................................................27 Table 3.3.4: The reliability of instrument ....................................................................27 Table 3.3.5: The validity of instrument........................................................................28 Table 4.1.1: Gender of respondents .............................................................................31 Table 4.1.2: Age of respondents...................................................................................32 Table 4.1.3: Mean, Standard Deviation and Respondents perception of Tik Tok’s Popularity.................................................................................................33 Table 4.1.4: Mean, Standard Deviation and Respondents perception of product positioning.............................................................................................. 35 Table 4.1.5: Mean, Standard Deviation and Respondents perception of content variety ......................................................................................................37 Table 4.1.6: Mean, Standard Deviation and Respondents perception of uniqueness ...................................................................................................................................... 38 Table 4.2.1: Analysis of correlation between independent variables and dependent variable using Pearson’s Correlation of product positioning, content variety, uniqueness influences the perceived popularity of Tik Tok........39 viii Page

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