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LIST OF TABLES (Continued) Table 4.2.2: Analysis of Model Summary between independent variables and the dependent variable using Pearson’s Correlation Coefficient of product positioning, content variety and uniqueness influence the perceived popularity of Tik Tok ............................................................................40 Table 4.2.3: Analysis of ANOVA between independent variables and the dependent variable using Pearson’s Correlation Coefficient of product positioning, content variety and uniqueness influence the perceived popularity of Tik Tok .................................................................................40 Table 4.2.4: Analysis of Coefficients between independent variables and the dependent variable using Pearson’s Correlation Coefficient of product positioning, content variety influence the perceived popularity of Tik Tok ...............................................................................41 Page ixPDF Image | STUDY ON THE PERCEIVED POPULARITY OF TIKTOK
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