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development of Tik Tok at the present stage, the audience of Tik Tok is mainly young people aged between 20-29 years old. Therefore, Tik Tok’s relatively narrow positioning makes its market share relatively low. Many users in this age group do not have a regular source of income, and it is difficult to make a relatively substantial profit (Chen, 2017). Therefore, the popular development of Tik Tok is also an important issue to be considered. Secondly, for the content of Tik Tok, it is the first short video software of vertical music in China. Because the content emphasizes originality, it attracts a large number of young people. Encouraging originality is also the tenet of Tik Tok’s content. However, with the rapid popularity of Tik Tok, the imitation of the same type of software and the homogenization of content, Tik Tok also has to face the impact of content. With the appearance of the same type of short video apps,the content of gradually vulgar trend is also a big test for Tik Tok. Thirdly, Tik Tok stands out among many short video apps due to its uniqueness. By analyzing the contents that users like and are interested in through big data, the use of big data to calculate successfully attracted audiences enhanced users' stickiness and enriched the lives of audiences through the use of fragmented time. To sum up, these three factors are important factors for the Tik Tok’s popularity and long-lasting development, so the research focus on investigating these three factors to study the relationship between them and Tik Tok’s popularity. 1.3 Objective of Study 6PDF Image | STUDY ON THE PERCEIVED POPULARITY OF TIKTOK
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