STUDY ON THE PERCEIVED POPULARITY OF TIKTOK

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STUDY ON THE PERCEIVED POPULARITY OF TIKTOK ( study-onperceived-popularity-tiktok )

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internal combinations being more flexible so it is reflecting the coordination of principles. The products in the mobile app market are all types of app software. The optimized combination is based on product positioning and product uniqueness, hence attracting more users to use and achieve the effect of constantly expanding market share (Jia, 2000). Tik Tok is the combination of advantages of product positioning and product uniqueness (Chen, 2017). Firstly, from the perspective of product positioning, the app market is becoming younger. Therefore, the target users in the early stage of Tik Tok are young users between 18 and 38 years old. In terms of product features, the interface design is divided into recommendation and attention which is simple and easy to operate thus attracting more target users (Hui, 2017). In summary, Tik Tok achieves an advantageous combination through the optimization of product positioning’s internal factors. It embodies the complexity of the 4P’s principle that there are some secondary factors in product positioning and the optimization of sub-elements can promote the realization of marketing strategies (Zhi, 2018). Secondly, the product uniqueness is also the key point of the combination of internal factors (Li, 2017). The main characteristic of Tik Tok is music which is different from other short video apps. The analysis of big data can recommend the content that users are interested in according to their preferences, and the video time is mostly 15 seconds which increases users’ stickiness through the use of user fragmented time (Jia, 2017). 11

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