STUDY ON THE PERCEIVED POPULARITY OF TIKTOK

PDF Publication Title:

STUDY ON THE PERCEIVED POPULARITY OF TIKTOK ( study-onperceived-popularity-tiktok )

Previous Page View | Next Page View | Return to Search List

Text from PDF Page: 026

2.2.1 Product Positioning Product positioning is establishing the position of the product in the market. It is achieved by creating distinct personality characteristics for the product of the enterprise so as to create a unique market image. Moreover, the product personality characteristics should be demonstrated by the target audiences, product features and market strategies of the product (Ye, 2001, p. 293). That means target audiences, product features, and marketing strategies are key factors in product positioning (Xin, 2007). From the angle of target audiences, the enterprises should follow and consider target audiences’ needs and preferences. Target audiences are the front end of marketing work, meanwhile the demand of target audiences is the core of enterprise marketing work. Therefore, analyzing the real demands of target audiences is the most important task of enterprise (Ye, 2001, p. 283). For example, Japan's Nikon has a long history of the company that makes cameras. With the advent of digital photography, users are more in pursuit of the convenience and lightness of the camera. Nikon has quickly adopted a response strategy according to the changes of target audiences’ demands to produce a micro-single-camera. It is a good example that following the target audiences is the need to change product (Ye, 2001, p. 298). Product features is the important factor of whether the product receives customer favor or not, and also the power of product sustainable development. When determining product positioning, enterprises design product features according to the requirements of target users to ensure products are in a competitive position (Yu, 1999). For example, 14

PDF Image | STUDY ON THE PERCEIVED POPULARITY OF TIKTOK

PDF Search Title:

STUDY ON THE PERCEIVED POPULARITY OF TIKTOK

Original File Name Searched:

thesis-tiktok-popularity-perceived.pdf

DIY PDF Search: Google It | Yahoo | Bing

Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info

Cruising Review Topics and Articles More Info

Software based on Filemaker for the travel industry More Info

The Burgenstock Resort: Reviews on CruisingReview website... More Info

Resort Reviews: World Class resorts... More Info

The Riffelalp Resort: Reviews on CruisingReview website... More Info

CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com | RSS | AMP