STUDY ON THE PERCEIVED POPULARITY OF TIKTOK

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STUDY ON THE PERCEIVED POPULARITY OF TIKTOK ( study-onperceived-popularity-tiktok )

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to music. Rothstein (1975) also mentioned that music plays an indispensable role in life and it is an expression across borders and time which give people a high degree of participation. Chao (2017) pointed out that because of the characteristics of music, and the development of various apps, music apps will always have a place. Big data analysis refers to the analysis of large-scale data. With the arrival of the media era, media is an important channel and means to carry out big data analysis. For media, they have a large number of audiences and can easily get first-hand data of their media use, analyze the data, and design personalized features to attract more audiences. Big data analysis can help media and users establish long-term and stable interactive relations (Feng, 2014). Therefore, some media adopt big data analysis and make some effective measures. For example, in 2012, Sina (China's online media companies) revised the webpage based on big data analysis and highlighted social elements in the website. By carrying out online social activities and understanding the information and accepting habits of the audience, it is therefore convenient to push personalized media content and microblog content to the user and simultaneously meet the information and social needs of the user (Guo, 2005). Aiming at the use of fragmented time, according to Chen (2017), the development of the society and the high speed of people’s life makes people’s spare time much more scattered and shorter. So how to make full use of fragmented time is obviously important. Meng (2016) pointed that the short video app is a way which makes use of 19

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