STUDY ON THE PERCEIVED POPULARITY OF TIKTOK

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STUDY ON THE PERCEIVED POPULARITY OF TIKTOK ( study-onperceived-popularity-tiktok )

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21 2.3 Conceptual Model Independent variable Dependent variable Figure 2.3: Conceptual Model 2.4: Research Questions: 2.4.1 Does product positioning, content variety, and product uniqueness significantly influence Tik Tok’s perceived popularity? 2.5 Hypothesis From related literature, related theories, theories framework, and previous studies the following hypothesis is formulated: Product positioning -target audience - product features -market strategy Content variety -Teaching -entertainment -promotion uniqueness -music -big data analysis -the broadcast model of fragmented 2.4 Research Questions time Tik Tok’s perceived popularity

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