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Table3.3.3(Continued): Interpretation of the scale 26 Opinion toward the statement Disagree with the statement Strongly Disagree with the statement Table3.3.4: The reliability of instrument perceived popularity of Tik Tok product positioning content variety uniqueness Score 2 1 Criteria 1.81-2.60 1.00-1.80 Meaning Disagreeable Strongly disagreeable Cronbach's Alpha 0.803 0.681 0.867 0.787 N of Items 8 5 5 3 As can be seen from table 3.3.4, Cronbach's Alpha coefficient value of the Tik Tok’s perceived popularity, content variety and uniqueness scale is all higher than 0.7, except for product positioning which yielded Cronbach's Alpha coefficient of close to 0.7 (0.681), so it can be inferred that the reliability of this questionnaire is high and therefore acceptable. 3.3.5 The validity of instrument perceived popularity of Tik Tok product positioning content variety uniqueness Kaiser-Meyer-Olkin Measure of Sampling Adequacy 0.708 0.592 0.803 0.559 Bartlett's Test of Sphericity 0.00 0.00 0.00 0.00 It can be seen from table 3.3.5 that KMO value of Tik Tok’s perceived popularity, product positioning, content variety and uniqueness scale is almost all greater than 0.5,PDF Image | STUDY ON THE PERCEIVED POPULARITY OF TIKTOK
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