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33 they think Tik Tok is the most popular app(x=3.10),they always shoot short video using Tik Tok app(x=2.76), and if participants don’t use Tik Tok app, they think they are behind the times(x=2.62). Table 4.1.4: Mean, Standard Deviation, and Respondents perception of product positioning. Strongly Agree Neutral Disagree Agree Strongly Mean S.D. Disagree Product Positioning You often see ads of Tik Tok app on TV or on the Internet 39 (17.3) 101 (44.9) 62 (27.6) 19 (8.4) 4 (1.8) 3.68 0.91 You think Tik Tok is very popular with young people. 39 (17.3) 97 (43.1) 61 (27.1) 12 (5.3) 16 (7.1) 3.58 1.06 When you open Tik Tok app, you can see short video at first glance and this feature attracts you very much. 19 (8.4) 93 (41.3) 74 (32.9) 23 (10.2) 16 (7.1) 3.34 1.01 You think Tik Tok’s function is simple and convenient. 26 (11.6) 102 (45.3) 43 (19.1) 25 (11.1) 29 (12.9) 3.32 1.20 You can often see billboards of Tik Tok in subway or other outdoor places. 17 (7.6) 52 (23.1) 91 (40.4) 48 (21.3) 17 (7.6) 3.02 1.02 *Note:1.00-1.80=strongly disagree, 1.81-2.60=disagree, 2.61-3.40=neutral ,3.41- 4.20=agree, 4.21-5.00=strongly agree.PDF Image | STUDY ON THE PERCEIVED POPULARITY OF TIKTOK
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