STUDY ON THE PERCEIVED POPULARITY OF TIKTOK

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STUDY ON THE PERCEIVED POPULARITY OF TIKTOK ( study-onperceived-popularity-tiktok )

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51 Marketing Times Press, 4 (03), 26 – 37. Wan, Y. (2017). The popularity of short video APP in the new media era -- take short video for example. People's Daily Press,17 (05), 60 - 105. Xin, W. (2007). Brand positioning is not product positioning. Enterprise Research Press, 07 (03), 50 – 52. Xiao, Y. (2018). Study on the marketing strategy of Tik Tok application. News Study Press, 18 (02), 43 – 47. Yi, M. (2017). Content analysis based on user comments in music class application social functions. Xinhua Press,17 (01), 5 - 15. Ye, M. (2001). Brand Innovation and brand marketing. Hebei People's Publishing House,01 (01),283-298. Yu, H. (1999). Research on product features and development. Beijing, China: Xinhua. Ying, Z. (2012). Introduction to network communication. Beijing, China: People's University of China. Yan, M. (2010). Research on the news communication function of micro blog. Shanghai, China: Huazhong University of Science and Technology. Zhang, X. (2017). The number of applications in China mobile phone.Retrieved from http://www.chinaidr.com. Zhi, J. (2018). Tik Tok app opens the second half of the national entertainment era short video commercial realization test. Future Commercial Press, 18 (03), 55

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