STUDY ON THE PERCEIVED POPULARITY OF TIKTOK

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STUDY ON THE PERCEIVED POPULARITY OF TIKTOK ( study-onperceived-popularity-tiktok )

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3. You always shoot short video using Tik Tok app. 4. You think Tik Tok is the most popular app. 56 2. If you don’t use Tik Tok app, you think you are behind the time. 5. You always see people share and download Tik Tok short video. 6. You can see in the app store that the downloads of Tik Tok is in the top from app ranking list. 7. You can see in the app stores that Tik Tok receives the highest score from app ranking list. 8. People around you always think Tik Tok is the best among short video apps. Section III: Participants perceptions on three factors (product positioning, content variety, uniqueness). Instructions: Please read the following questions about the perceptions of three factors (product positioning, content variety, uniqueness) and choose only one answer that most matches your thoughts and put one √ in the box.

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