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© 2020 JETIR March 2020, Volume 7, Issue 3 www.jetir.org (ISSN-2349-5162) A STUDY TO ANALYSE THE IMPACT OF TIKTOK APP ON STUDENTS ACADEMICS AND PSYCHOLOGY. ABSTRACT 1Ms. G K Swathi,2 Mr. Christopher Devakumar Bachelor of Business Administration, Asst Professor, PES University, Bangalore, India. TikTok, an android and IOS social media music video app was launched in 2017 by Byte Dance, a Chinese company. The app is used for creating and sharing short music, comedy, lip sync and talent videos. The app which was launched in 2017 outside China, has become the most popularly used app in 2019. The app is used by people of all ages, but most of its users are teenagers. As of January 7 ,2019 the Tik Tok company value is US $75 billion, making it the world’s greatest valuable start up, leaving uber behind. In India there are over 120 million monthly active users, out of which majority are children and teenagers. The endeavour is to analyse how Tik Tok app has bought a transition in students mental and physical state. JEL Classification: IO Keywords: TikTok, Academic Performance. LITERATURE REVIEW 3Jiang Xiao YU (“Research on TikTok APP Based on User-Centric Theory”,2019), has made an attempt to analyse the reasons behind the huge success of TikTok. The author has employed User centric theory to explain the vast usage of TikTok app. The author describes that the app has got the best out in terms of human -computer interactive, interface design, UGC and OGC and PGC content production model and content micro narrative models etc which satisfies the user’s needs and demands. The author concludes the study by stating the app based on the User centric Theory satisfies and enhances user loyalty among the undergraduate and post graduate students. 4Tabassum Khan N and Ahmed S (“Impact of Facebook Addiction on Students Academic Performance”, 2018), in this study, makes an attempt to discover the impact of Facebook addiction on students. The primary objective of this study is the know whether Facebook addiction in undergraduates affected their GPA. The authors collected data from 100 randomly selected undergraduates and utilized Bergen scale to analyse it. After the assessment of the data collected, the authors concluded by stating that the strong addiction to Facebook had disturbing results in students’ academic performance i.e., lower GPAs. Hence for the present study the authors have incorporated the descriptive statistics tools and tested the hypotheses and the results show that there are significant variations in the performance and Facebook has a negative impact on the student’s performance. 5Ali A, Iqbal A and Iqbal K (“Effects of Social Media on Youth: A Case Study in University of Sargodha”, 2016) in the study, tried to analyse the various effects of social media on youth. This study includes all the apps such as WhatsApp, Twitter, Facebook, LinkedIn, YouTube all other such websites. The primary objective of this study to understand the impact of social media on youth in various aspects like education, entertainment, health, communication, interaction, job opportunities and enhancing skills etc. The researchers employed a questionnaire given to a sample of 380 students of University of Sargodha. By using bivariate analysis, the study was concluded by stating that social media creates various job opportunities and enhances the learning capacity of the student. 6Khurana N (“The Impact of Social Networking Sites on the Youth”,2015), the researcher tries to portray that the youth being exposed to social networking sites has an immense impact on them. The primary objective of this study is to highlight how effectively and evidently the usage of social networking sites amongst the youth has affected both positively and negatively. The researcher employed questionnaire to collect the data. The collected data is analysed and the following conclusion is drawn, the study argues that the youth are getting addicted to these 1G K Swathi, Bachelor of Business Administration, PES University 2Christopher Devakumar , Asst Professor, PES University 3Jiang Xiao YU 4Tabassum Khan N and Ahmed S 5Ali A, Iqbal A and Iqbal k 6Khurana N JETIR2003153 Journal of Emerging Technologies and Innovative Research (JETIR) www.jetir.org 1039PDF Image | STUDY TO ANALYSE THE IMPACT OF TIKTOK APP ON STUDENTS ACADEMICS AND PSYCHOLOGY
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