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4.5.3 T agging ..................................................................................................... 39 4.5.4 Hashtags ................................................................................................... 39 4.5.5 Integration with other channels ................................................................. 41 4.5.6 Videos ....................................................................................................... 42 4.6 Summary .............................................................................................................. 43 5 Discussion .................................................................................................................... 44 6 Conclusions .................................................................................................................. 47 6.1 Main Findings ....................................................................................................... 47 6.2 Suggestions for further research .......................................................................... 48 References ........................................................................................................................ 49 FIGURES Figure 1 Daily avarage of time spent social networking (Globalwebindex 2015) ................ 7 Figure 2 Top social platforms, groth in active users during 2014 (Globalwebindex 2015).. 8 Figure 3 The Golden Ratio - 30/60/10 by Kevin Lee (2014).............................................. 10 Figure 4 Screenshots from Nike's Instagram account (@nike) ......................................... 16 Figure 5 Screenshots from H&M Instagram account (@hm) ............................................ 18 Figure 6 Screenshots from Coca Cola's, Starbucks's and Tiffany & Co.'s Instagram accounts (@tiffanyandco, @starbucks, @cocacola) ................................................. 20 Figure 7 Screenshots from Mango’s FALL15 #SOMETHINGINCOMMON campaign on Instagram (@mango) ................................................................................................. 26 Figure 8 Screenshots from Perfectly Basics’ Instagram account (@perfectlybasics) ....... 27 Figure 9 Research process flowchart ................................................................................ 33 Figure 11 Screenshots from MI-NO shoes Instagram account in October 2015 (@minoshoes)............................................................................................................ 35 Figure 11 Example of a monthly content calendar for Instagram...................................... 37 Figure 12 Screenshots from photos of MI-NO shoes posted by the other users on Instagram (@minoshoes)........................................................................................... 38 Figure 13: Screenshot from @minoshoes Instagram account: tagging ............................ 39 Figure 14 Screenshots from @minoshoes Instagram account: hashtags 1...................... 40 Figure 15 Screenshots from @minoshoes Instagram account: hashtags 2...................... 40 Figure 16 Screenshot from @minoshoes Instagram account: integration with other channels ..................................................................................................................... 41PDF Image | Successful social media marketing on Instagram Minoshoes
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