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Figure 3 The Golden Ratio - 30/60/10 by Kevin Lee (2014) According to ́Golden Ratio ́ -ratio there should be a balance in the content that is shared on social media. The figure shows that 30% of the content should be owned, 60% curated and 10% promotional in order to create the right kind of variety to the content. To sum up, when doing a social media plan it is important to find the right times and right kind of con- tent. When planning the content the marketer should think about the upcoming events, product launches, posts scheduled on other marketing channels, how much content is needed and what images can be created beforehand. (Lee 2014.) 10PDF Image | Successful social media marketing on Instagram Minoshoes
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